In today’s business world, a mobile app, or a software application for mobile devices that centers around your company, has become almost essential for success.

In fact, some studies have shown that a lot of mobile users use apps more often than they access the Internet. Now, what this means is that if you are only making use of a traditional website as a marketing tool, you may be missing out on a large portion of your target audience out there.

It’s possible that you’ve heard about mobile applications, but aren’t certain if they are the right fit for your business. To assist you to understand the advantages a mobile app can offer, here are some of the top benefits of using mobile apps to improve and grow your business:

1. Easy To Use

Not only will your business appear more technically savvy, but apps tend to be visually cleaner and easier to navigate than traditional websites. Having a mobile-friendly site can boost your business and 74% of people say that they’re more likely to return to a mobile-friendly site in the future. Therefore users of your app will appreciate the ease of use, which means they are more likely to actually use it often than your website.

2. Ability to Quickly Reach Your Audience

With a mobile app, you’ll be able to reach more people faster and easier than you have before. In fact, your app will be right on your users’ mobile device screens for easy access. With push-button notifications, you can quickly send out offers and messages to your users, which they will receive immediately.

3. Builds Customer Loyalty

Mobile apps are the perfect way to stay connected to your target audience. Since they will have your app readily available on their mobile devices, they are likely to think of your business when they need your type of product or service.

4. Increased Customer Contact

A mobile app will make contacting your business an easy, one-touch process. Because of this, you’re increasing the possibility that customers will do just that.


5. Competitive Advantage

Having an app will convince potential and long-standing customers that your business is ahead of the digital curve. Not only is this great for branding purposes, but it will keep them interested in your company in comparison to your competitors.

If your site or mobile app is hard to use on a mobile device, however, you’ll drive your customers to your competitors. 61% of people said that they’d quickly move on to another site if they don’t find what they’re looking for right away. If they don’t like what they do find 79% will look elsewhere.

6. Perception and Impression

First impressions are powerful and lasting and you may not get a second chance with a prospect. 46% of people won’t return to a website they’d had trouble accessing on a phone and 57% won’t recommend it for good mobile experiences.

7.Drive Revenue

67% of mobile users say that they’re more likely to buy a product or use a service offered by a mobile-friendly experience.

Thanks to the popularity and ease of apps, all businesses should look into the possibility of getting a mobile app and mobile website today to improve your interaction with your target audience, grow your customer base, increase sales with profit and gain an edge over your competition in the coming months and years.

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