BLOG ARTICLE

BRIEF:

Client: A fintech startup launching a budgeting app for millennials.

Goal: Create an SEO-friendly blog to drive organic traffic & position them as a relatable, no-jargon money guide.

Strategic Approach:

Focus on approachable, friendly language. Used conversational hooks & meme references to resonate with the 25-35 crowd. Targeted keywords like “how to save money without a budget.”

Headline:
“Making Money Talk Less Boring for Gen Y”

Intro:
Help the startup humanize money advice to win millennials’ trust.

Snippet

“Budgeting is like dieting; you hate it until it works. But what if you didn’t need to pinch every penny?
Here’s how to hack your spending so you can still grab that fresh and hot suya with a chilled malt drink and pay off your credit card.”

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