BRIEF: Cart Recovery Email

Client:
An online store selling minimalist kitchen tools.

Goal:
Recover abandoned carts within 24 hours.

Strategic Approach:

• Friendly reminder, not guilt-tripping.
• Reassured them about quality and easy returns.
• Added a small trust nudge with “1000+ happy cooks.”

Subject line:
Still thinking it over?

Preheader:
You left something behind. We’re holding it for you.

Body:

Hey [Name],

 

Saw you left some kitchen upgrades in your cart.
No rush, but we didn’t want you to miss out.

A quick reminder:

• Free returns if it’s not your thing
• A solid 2-year guarantee
• Over 1,000 happy cooks already switched

We’re excited to help you cook up something
amazing!

Ready to make mealtime easier?

[ CTA: Return to Your Cart ]

Thanks for choosing us!

Best regards,

[Your Name]

Do you want to recover those hanging orders?