BRIEF:

Client:
DTC brand selling sustainable, refillable cleaning products.

Goal:
Create a benefit-focused product page that highlights luxury, enticing customers to add to cart.

Strategic Approach:
Play up the planet-friendly angle; keep it casual.

Headline:
Eco-Friendly Refills: Clean House, Clean Oceans

Intro:
Light, planet-friendly tone for a refill brand.

Snippet

“Sparkling counters, no plastic guilt. This eco-friendly kit has sturdy glass bottles and concentrated refills, so your home stays spotless while you protect the planet.
Say goodbye to single-use plastic and hello to a cleaner home and a cleaner ocean. Sustainable living made simple. Because your home deserves brilliance, and the Earth deserves a break.”

Ready to make your product speak to your audience?