BRIEF: Online Course Launch

Client:
A Business Coach launching a copywriting masterclass

Goal:
Craft a first-day launch email

Strategic Approach:
Use urgency but keep it conversational, slightly conspiratorial.

Subject line:
Doors just opened (and they won’t stay that way long)!

Preheader:
Ready to level up your copy? This is the opportunity you’ve been waiting for.

Body:

Hi [Name],

 

BIG NEWS: our copywriting bootcamp is live and ready

to transform your writing.

 

We’re limiting it to 50 spots, so you get personalized feedback,

not just a generic course.

 

If you’ve been looking for a way to sharpen your copy and

boost your income, this is your chance.

 

Don’t wait.

 

Enroll now before spots are gone.

 

[Your Name]

Ready to skyrocket your launch? Let’s craft an email series that grabs attention and converts!