BRIEF: Online Course Launch

Client:
A Nonprofit/Fundraiser

Goal:
Drive end-of-year donations to fund hot meals for children facing hunger

Strategic Approach:
Use personal, direct copy that speaks to the reader’s power to help right now. Focus on urgency without pity. A clear CTA drives immediate action.

Subject line:
You can help a child eat tonight

Preheader:
A simple $25 donation fights hunger where it’s needed most.

Body:

Hey [Name],

 

Hungry kids can’t wait. Your $25 means hot, filling meals

for children who’ve gone too long without.

 

It’s small for you, but life-changing for them.

Every dollar helps us fight hunger and bring relief faster.

 

Click below to give hope today.

 

[Feed a Child Today]

 

You’ll feed more than stomachs; you’ll lift spirits.

 

[Your Name]

Let’s work with you to engage your reader and drive immediate action!