BRIEF: Introducing a streamlined dashboard for projects, tasks, and notes in one view

Client:
A growing SaaS platform for small teams and freelancers.

Goal:
Drive existing users to log in and adopt the new dashboard feature, boosting engagement and retention.

Strategic Approach:
Use conversational, slightly playful copy with a clear benefit hook. Highlight time saved, then nudge with social proof (“most users”). CTA is a gentle invitation, not a hard sell.

Subject line:

Meet your new daily dashboard

Preheader:
It’s live – and ready to save you hours.

Body:

Hey [Name],

 

Big News. Your all-new dashboard is live.

Now your projects, tasks, and notes sit together;

no more digging through tabs.

It’s like hiring a tiny project manager (without

paying extra). Most users shave off two hours a

week.

Imagine what you’ll do with that time.

Try it today,and see why it’s our top-rated tool
for boosting productivity and managing projects
with zero hassle.

 

[Try Your New Dashboard]

 

[Your Name]

Get engaging, lighthearted copy that highlights your brand benefits clearly.