BRIEF:

Client: Boutique skincare brand launching a new vitamin C serum.

Goal: Write a product page that’s sensual, benefit-driven & boosts add-to-cart

Strategic Approach:

Focused on feelings & transformation, not just ingredients. Used short, punchy lines to drive scan-friendly reading.

Headline:
Glow in a Bottle

Intro:
Short, sensory copy for a boutique skincare launch.

Snippet

“Illuminate your skin with ease.

This serum contains 15% stabilized vitamin C. It combats dullness, fades dark spots, and gives you a daily “vacation glow.”

But here’s the truth, it works. No gimmicks, no empty promises. Just real, visible results that your reflection can’t stop praising. Apply daily and let your skin speak for itself, radiant, undeniable, and fresh.”

Need product copy that pops?