BRIEF: conversion copy to drive more traffic and sales
Client:
Kupendeza Concerns: a seller of rare Rubik’s Cubes and educational toys, catering to educational institutions, collectors and businesses looking for unique corporate gifts.
Goal:
Increase online sales and position Kupendeza as a go-to for hard-to-find puzzles and premium gift sets.
Strategic Approach:
Wrote engaging product descriptions and web copy that highlighted the uniqueness of collections and enhancement of problem-solving skills. Focused on the joy of creative-thinking discovery and the prestige of owning rare sets, paired with clear calls to action.
The result:
Site visits jumped by 40% and sales climbed 25%. Kupendeza quickly became a favorite for collectors and companies seeking standout corporate gifts.
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