BRIEF: PROMO EMAIL

Client:
A small eCommerce brand selling leather accessories.

Goal:
Get past customers to buy again with a limited-time discount.

Strategic Approach:

• Short, friendly, and clear
• Used the owner’s voice
• Mentioned the offer early
• Made the email feel like a personal nudge, not a pushy ad.

Subject line:
You’ve earned 15% off – grab it before Friday

Preheader:
A thank-you treat for sticking with us. Ends soon.

Body:

Hey [Name],

 

We’re sending this your way because, well, we’re grateful.
Without folks like you, our little shop wouldn’t exist.

So here’s a small thank you — 15% off your next order.
No catches, no fine print. Just something to say we
appreciate you.

Your code: THANKYOU15

Use it before midnight Friday.

Load up on gear that’s built to go wherever you do.

[ CTA: Claim 15% Off Now ]

We can’t wait to see you again.

Thank you for supporting us!

Best regards,
[Your Name]

 

Ready to boost your next order? Claim your discount!