by igaro | Jul 14, 2025
BRIEF: Introducing a streamlined dashboard for projects, tasks, and notes in one view Client:A growing SaaS platform for small teams and freelancers. Goal:Drive existing users to log in and adopt the new dashboard feature, boosting engagement and retention. Strategic...
by igaro | Jul 14, 2025
BRIEF: donation impact update Client:A Nonprofit/Fundraiser Goal:Show donors the direct impact of their contributions, building trust and encouraging continued support. Strategic Approach:To emphasize gratitude and real results, showcasing how many meals will be...
by igaro | Jul 14, 2025
BRIEF: Online Course Launch Client:A Nonprofit/Fundraiser Goal:Drive end-of-year donations to fund hot meals for children facing hunger Strategic Approach:Use personal, direct copy that speaks to the reader’s power to help right now. Focus on urgency without pity. A...
by igaro | Jul 14, 2025
BRIEF: Online Course Launch Client:A Business Coach launching a copywriting masterclass Goal:Craft a first-day launch email Strategic Approach:Use urgency but keep it conversational, slightly conspiratorial. Subject line:Doors just opened (and they won’t stay that way...
by igaro | Jul 11, 2025
BRIEF: Cart Recovery Email Client:An online store selling minimalist kitchen tools. Goal:Recover abandoned carts within 24 hours. Strategic Approach: Friendly reminder, not guilt-tripping. Reassured them about quality and easy returns. Added a small trust nudge with...
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